El Segundo hopes to turn its aging Smoky Hollow industrial district into a fashionable enclave of offbeat office buildings and workshops.
Is that a good or a bad name for a neighborhood meant to attract people in creative fields such as entertainment, technology and advertising? That’s one of many questions El Segundo leaders have pondered in their campaign to turn the aging Smoky Hollow industrial district into a fashionable enclave of offbeat office buildings and workshops.
Smoky Hollow got its name because smoke once settled there from Standard Oil Co.’s refinery, which opened in 1911 and now is operated by Chevron Corp. The area is no longer smoky, and local officials once contemplated calling it simply “The Hollow” to prevent people from getting the wrong impression.
The neighborhood was home for decades to manufacturers and vendors serving neighboring aerospace firms, but the defense industry shrank after the end of the Cold War. By the mid-2000s, Smoky Hollow was beginning to attract more creative businesses, a trend the city hopes to advance.
Click here to read the article from the LA Times.