LA Fires Survey
Welcome and thank you for your interest in participating in a survey regarding rebuilding following the Palisades and Eaton fires.
We hope you choose to participate in this survey. We want to hear from everyone affected by the fires. There are four surveys – please take the survey(s) that are most applicable to your connection to the fires. More information about the survey effort, sponsors, and those endorsing the survey is found below.
About the Survey
The purpose of this survey is to listen directly to the residents and businesses impacted by the fires to ensure that elected officials, policy makers, and rebuilding authorities’ response is both effective and aligns with needs and preferences. The survey will assess residents’ and business owners’ intentions and means relative to rebuilding their homes and workplaces. The results of this comprehensive, anonymous, and statistically significant survey will inform elected officials and policymakers regarding where and how to prioritize their efforts. Understanding the challenges facing residents and businesses will help prepare solutions and address the concerns and challenges residents and businesses have, ultimately helping to facilitate the rebuilding and recovery from the fires as quickly, as well and as cost effectively as possible.
The Eaton and Palisades fires of January 2025 stand among the most devastating natural disasters in the nation’s history. These catastrophic fires destroyed thousands of homes and businesses, displacing families and communities, while causing billions of dollars in damage. Beyond the immediate toll, the fires have radically upended the Altadena and Palisades communities, leaving residents and local institutions grappling with the daunting challenge of rebuilding. The scale of destruction demands an unprecedented response—one that is swift, respects the characters of the Palisades and Altadena, supports impacted residents and business owners, and enhances the communities.
The Survey Sponsors
The survey is a collaborative effort between the Urban Land Institute, the UCLA Ziman Center for Real Estate, and USC’s Lusk Center for Real Estate. The survey is administered by RCLCO, an independent real estate consulting company, with an office in Los Angeles. This survey is anonymous, and no information will be attributed to specific individuals in any form in reporting data.
Further Participation
If you are interested in providing further feedback or participating in focus groups, there is a section at the end of the survey to indicate this interest, or you may reach out to [email protected] to put your name on the list.
A report will be released for each survey segment. We will inform those who voluntarily submit their contact information when the report is available, or please check back to this website in the coming weeks.
About the survey sponsors:
ULI is the oldest and largest network of cross-disciplinary real estate and land use experts in the world. ULI is a diverse non-profit made up of private and public professionals spanning the real estate and land use industry, including developers, investors, designers, builders, buyers, sellers, urban planners, and public officials. Through our members’ dedication to the mission and their shared expertise, the Institute has been able to set standards of excellence in development practice.
UCLA Ziman Center for Real Estate
As part of the UCLA Anderson School of Management, the Ziman Center advances thought leadership in the field of real estate by generating influential research, educating the next generation of leaders and providing meaningful forums for industry professionals and policymakers.
USC Lusk Center for Real Estate
The USC Lusk Center for Real Estate seeks to advance real estate knowledge, inform business practice, and address timely issues that affect the real estate industry, the urban economy, and public policy.
RCLCO’s mission is to help clients make strategic, effective, and enduring decisions about real estate. We proudly celebrate ∼60 years of providing the best minds in real estate with cutting-edge analytics, actionable advice, and the highest level of customer service. Our work includes market, economic, financial, and impact analyses; investment portfolio strategy and implementation; entity-level strategic planning; and management consulting.