ULI Los Angeles: StimULI: Digital Signage - Not Your Grandfather's Billboard

When

2025-03-11
2025-03-11T08:00:00 - 2025-03-11T10:00:00
America/Los_Angeles

Choose Your Calendar

    Where

    AON Center Will open in a new window 707 Wilshire Blvd Los Angeles, CA 90027 United States

    Pricing

    Pricing Members Non-Members
    Private $65.00 $100.00
    Public/Academic/Nonprofit $45.00 $70.00
    Retired $65.00 N/A
    Student $35.00 $55.00
    Under Age 35 $45.00 $70.00

     

    As one of the most valuable outdoor advertising markets in the nation, multiple cities in the Los Angeles region are taking new approaches to how billboards and other types of offsite signage can generate city revenue, fund social services, help underwrite the cost of development projects and improve aesthetics of buildings and communities.

    From the Marlboro Man on the Sunset Strip to today’s digital signs, billboards have helped shaped the ethos of Los Angeles’ built environment and are paving the way for new development projects and urban planning strategies.

    Our panel of signage experts will explain how today’s signage industry works, will discuss what cutting-edge cities, sign companies and industry insiders are doing in the space, and what opportunities lie ahead for municipalities, property owners, developers, and the communities that host signage.

     
    PANEL DISCUSSION
     
     Moderator


     

     
    Bryan Eck
    Executive Director
    Land Use and Planning
     within the Real Estate &
    Asset Management Group at the
    University of Southern California

     

     

     

    Clayton Collett
    Senior Development Director
    Orange Barrel Media
     
     

     

     
     
     
    Aaron Green
    President
    The Afriat Consulting Group, Inc. (ACG)

     

     


     

    Spencer Kallick
    Partner
    Allen Matkins
     

     

     

     Agenda:
    • 8:00 – 8:30 am – Check-in and Networking
    • 8:30 – 9:30 am – Panel Discussion and Presentation
    • 9:30 – 10:00 am - Networking

    Parking:

     

    On-site parking available for a fee. Please use the 6th Street entrance down the ramp to our valet. See the parking map here.

     
    Local Transportation:

    You are encouraged to "Go Metro" to the venue, visit metro.net/tripplanner to make your plans.

     

    Check-in Instructions:
     
    Please check into the lobby (ML) at the security desk at the AON Center. They will direct you to the auditorium on level LBL.

     

    Continental breakfast will be provided.

    Thank you to our Event Hosts
     
             

     

    AON Center 707 Wilshire Blvd Los Angeles, CA 90027 United States

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