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ULI Los Angeles: StimULI: Digital Signage - Not Your Grandfather's Billboard
Pricing
Pricing | Members | Non-Members |
---|---|---|
Private | $65.00 | $100.00 |
Public/Academic/Nonprofit | $45.00 | $70.00 |
Retired | $65.00 | N/A |
Student | $35.00 | $55.00 |
Under Age 35 | $45.00 | $70.00 |
As one of the most valuable outdoor advertising markets in the nation, multiple cities in the Los Angeles region are taking new approaches to how billboards and other types of offsite signage can generate city revenue, fund social services, help underwrite the cost of development projects and improve aesthetics of buildings and communities.
From the Marlboro Man on the Sunset Strip to today’s digital signs, billboards have helped shaped the ethos of Los Angeles’ built environment and are paving the way for new development projects and urban planning strategies.
Our panel of signage experts will explain how today’s signage industry works, will discuss what cutting-edge cities, sign companies and industry insiders are doing in the space, and what opportunities lie ahead for municipalities, property owners, developers, and the communities that host signage.
Moderator
Bryan Eck Executive Director Land Use and Planning within the Real Estate & Asset Management Group at the University of Southern California
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Clayton Collett Senior Development Director Orange Barrel Media
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![]() Aaron Green President The Afriat Consulting Group, Inc. (ACG)
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Spencer Kallick Partner Allen Matkins
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- 8:00 – 8:30 am – Check-in and Networking
- 8:30 – 9:30 am – Panel Discussion and Presentation
- 9:30 – 10:00 am - Networking
Parking:
On-site parking available for a fee. Please use the 6th Street entrance down the ramp to our valet. See the parking map here.
You are encouraged to "Go Metro" to the venue, visit metro.net/tripplanner to make your plans.
Continental breakfast will be provided.


AON Center 707 Wilshire Blvd Los Angeles, CA 90027 United States